---
title: "Data Science — Buyer's Toolbox"
url: https://antusa.com/data-science
description: "Buyer's Toolbox — merchandise planning, OTB, and forecasting software for retail teams. 30+ years of retail planning expertise from ANT USA."
source: antusa.com
---
Meet Data Science

# Find the lost margin hiding in plain view.

Your business is solid. And yet, margin is still leaking through the patterns your team doesn’t see.

[See How It Works ↓](#how-it-works) [Talk with a Retail Expert →](https://antusa.com/pricing#book-a-call)

Explore Data Science:

Explore Data Science: [How It Works](#how-it-works) [Capabilities](#capabilities) [Book a Call](#book-a-call)

How It Works

## Seasonal margin, pricing, promotion, and assortment insights.

Work from Known Data Ask a Question See the Optimal Margin Your Customer Knows More

![Work from Known Data](https://antusa.com/images/product-ui/ds-history.png)

### Work from Known Data

All the data is already in there. No manual data prep — Data Science relies on the history already in the Toolbox AP database.

![Ask a question](https://antusa.com/images/product-ui/ds-question.png)

### Ask a question

What price will your consumer want to pay? Is this promotion creating margin or destroying it? Which products are cannibalizing each other? Data Science turns these questions into easy to digest answers via your actual history.

![See the optimal margin](https://antusa.com/images/product-ui/ds-margin.png)

### See the optimal margin

AI and math models surface the pricing elasticity, promotion impact, and assortment correlation patterns in your actual data. The answers come from your own numbers, not guesses.

![Your customer knows more than you think](https://antusa.com/images/product-ui/ds-plan.png)

### Your customer knows more than you think

Insights feed directly into merchant decisions — suggested markup adjustments, promotion strategies, assortment edits. The analysis and the action live in the same system.

Margin Optimization

## Data Science gives you the answers.

Your consumer knows more than you think.

Demand Elasticity

### The selling price is often wrong.

Most pricing is based on historical assumptions and IMU. Neither reflects how your customers actually respond to price changes. Data Science calculates price elasticity at the item and category level — showing where a small increase holds volume and where a discount is giving away margin you didn’t need to lose.

![Price elasticity analysis](https://antusa.com/images/illustrations/ds-pricing.svg)

Price Point Optimization

### Find the price point where margin peaks.

For every product or category, there’s a price where total margin is maximized — not the highest price, not the highest volume, but the intersection. Data Science models that curve and shows you where you are on it, so pricing decisions move toward the peak instead of guessing.

![Margin optimization](https://antusa.com/images/illustrations/ds-margin-optimization.svg)

Promotion Impact

### Know which promo levels actually drive a sales lift.

Data Science measures true promotion lift against baseline, isolating the incremental volume vs discount level, so your next promotion calendar is built on evidence, not precedent.

![Promotion measurement](https://antusa.com/images/illustrations/ds-promotion.svg)

Assortment Intelligence

### See which products or categories are helping each other and which are competing.

Cross-correlation analysis reveals the relationships that your buyers sense but can’t prove. Which products sell better together. Which ones cannibalize each other. Where adding an option grows the category and where it just splits the same demand. Assortment decisions stop being about gut feel and start being about observed behavior.

![Assortment intelligence](https://antusa.com/images/illustrations/ds-assortment.svg)

> “It provides the analysis and insights needed to manage inventory effectively and reduce overages, markdowns, and understand seasonal requirements. The ANT USA team are fantastic partners and bring deep expertise on retail best practices and recommendations that translate directly to improved margins.”

Renee G.

Strategic Advisor

The Buyer's Toolbox Solution Suite

Data Science extends the power of your plan.

**Data Science** works alongside [Advanced Planning](https://antusa.com/advanced-planning) to see deeper into the decisions that drive margin.

[Learn more about our approach →](https://antusa.com/about/approach)

 [Explore ADVANCED PLANNING → Merchandise planning, OTB, and sales forecasting](https://antusa.com/advanced-planning)

 [Explore  
BASIC ALLOCATION & REPLENISHMENT → Right product, right store, right time](https://antusa.com/allocation-replenishment)

 [Explore  
DATA SCIENCE → Predictive analytics & optimization](https://antusa.com/data-science)

 [Explore  
EXCEPTION INTELLIGENCE → AI-powered proactive alerts](https://antusa.com/exception-intelligence)

Try Data Science

## Like the sound of capturing more margin?

A 20-minute conversation with our retail expert team is the fastest way to see what Data Science would find in the plan you're already running.

[Talk with a Retail Expert →](https://antusa.com/pricing#book-a-call)

![Dmitry Goykhman](https://antusa.com/images/ceo-dmitry-goykhman.png)![Daniel Goykhman](https://antusa.com/images/cto-daniel-goykhman.jpg)![Jeff Dillon](https://antusa.com/images/director-operations-jeff-dillon.png)![Murat Dzgoev](https://antusa.com/images/diretor-customer-success-murat-dzgoev.jpg)

Our retail experts are ready