---
title: "Celerant and ANT USA Collaborate to Expand OTB to SMB Retailers"
url: https://antusa.com/resources/press-celerant-collaboration
description: "Celerant and ANT USA partner to bring open-to-buy functionality to independent and SMB retailers, enabling better sales planning and purchasing budget management."
source: antusa.com
---
# Celerant and ANT USA Collaborate to Expand Open To Buy Functionality to SMB Retailers
/ Press Releases

Celerant Technology, a leader in retail software and eCommerce solutions, has announced the expansion of its partnership with ANT USA. The new functionality enables independent SMB retailers to plan sales and manage purchasing budgets. The OTB software is user-friendly and straightforward to navigate. The flexibility of the RetailOptia software reflects the partnership between **Celerant** and **ANT USA**, both aiming to provide retail technology solutions designed to facilitate the growth of retail businesses.

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