In today’s fast-moving retail landscape, staying competitive means keeping an eye on your competition. From pricing and promotions to customer reviews and social engagement, your competitors are constantly giving away clues: and you just need to know where to look. Learn about future webinars at https://www.celerant.com/events/
In this webinar, you’ll learn practical ways to monitor your competitors—using both manual tactics and digital tools—and turn those insights into smarter decisions for your store.
What you’ll learn:
- The most valuable areas to monitor—pricing, product mix, reviews, social content, and digital ads
- Easy, low-cost tactics like social media tracking, mystery shopping, and review analysis
- Digital tools that reveal SEO performance, ad strategies, traffic sources, and promotions
- How to identify trends and stay one step ahead
Chapters:
0:00 – Introduction to Tracking Competitors and Uncovering Retail Insights
2:16 – Introduction to The Guest Speakers
2:34 – About Dr. Michele Burton, Montclair State University
3:17 – Jeff Sward, Merchandising Metrics
3:51 – Jeff Dillion & Dmitry Goykhman, ANT USA
5:11 – About Celerant Technology
5:26 – How to Monitor Your Retail Competitors and The Tools You Need
8:14 – Using Competitor Intelligence Helps Retailers Build a Successful Sales Strategy
10:29 – How and How Often Do You or Your Team Research Your Competition?
12:45 – What are the Triggers That You Should Pay Attention to to Take Action on Your Side
13:46 – How to Use Mystery Shopping and What it Looks Like in 2025
17:35 – What to Look For In a Competitor’s Product Pages Across eCommerce Channels
19:21 – Sign Up for Your Competitor’s Email Lists and Interact with the Information
21:01 – Opt-in To Competitor SMS Alerts When They’re Available to Use
22:02 – Visit Their Google Page and Pay Attention to Both Their Customer Reviews and Yours
28:06 – Make Sure You Sign Up for Google Alerts for Yours and Their Business
30:40 – Are You Using All the Available Tools in Your Box to Maximize Visibility?
34:58 – Deep Dive into SEO Monitoring Tools to Help You Stay Informed About Your Competition
43:14 – Retailer Use Case: Selling Fitness Apparel and Analyzing Local Competition
44:39 – Monitoring Digital Advertisements and What Content Retailers are Pushing
47:46 – Retailer Use Case: Using the Google Ads Transparency Center
49:22 – Monitoring & Tracking The Competition on Their Social Media Platforms
52:50 – Retailer Use Case: Using Social Media Monitoring to Form the Black Friday and Cyber Monday Sales Strategy
53:56 – Who in Your Organization Do You Assign to Take On These Unique Tasks?
57:37 – When is The Best Time to Deploy the Social Media Monitoring Strategy and What Frequency to Continue With?
1:00:19 – Next Session: Smarter Planning: Using Competitive Intelligence to Drive Your OTB Strategy
1:01:08 – Where to Watch More of Our Open-to-Buy Strategy Webinars
1:02:47 – Question and Answer Session with The Presenters