Yuliya Shulman

In this webinar, you’ll learn practical ways to monitor your competitors—using both manual tactics and digital tools—and turn those insights into smarter decisions for your store.

In this exclusive webinar, we’ll take a deep dive into how small to medium-sized retailers can leverage OTB as a budgeting tool and as a strategic framework to compete with big-box retailers. We’ll walk through how OTB blends sales forecasting, merchandise planning, and storytelling into one cohesive process, helping you buy with more confidence and less guesswork.

Effective seasonal merchandise planning is more critical than ever in today’s dynamic retail landscape.