Staying Ahead: How to Track Competitors and Uncover Retail Insights

/ Webinars

In today’s fast-moving retail landscape, staying competitive means keeping an eye on your competition. From pricing and promotions to customer reviews and social engagement, your competitors are constantly giving away clues: and you just need to know where to look. Learn about future webinars at https://www.celerant.com/events/

In this webinar, you’ll learn practical ways to monitor your competitors—using both manual tactics and digital tools—and turn those insights into smarter decisions for your store.

** What you’ll learn:**

The most valuable areas to monitor—pricing, product mix, reviews, social content, and digital ads
Easy, low-cost tactics like social media tracking, mystery shopping, and review analysis
Digital tools that reveal SEO performance, ad strategies, traffic sources, and promotions
How to identify trends and stay one step ahead

Chapters:

0:00 – Introduction to Tracking Competitors and Uncovering Retail Insights
2:16 – Introduction to The Guest Speakers
2:34 – About Dr. Michele Burton, Montclair State University
3:17 – Jeff Sward, Merchandising Metrics
3:51 – Jeff Dillion & Dmitry Goykhman, ANT USA
5:11 – About Celerant Technology
5:26 – How to Monitor Your Retail Competitors and The Tools You Need
8:14 – Using Competitor Intelligence Helps Retailers Build a Successful Sales Strategy
10:29 – How and How Often Do You or Your Team Research Your Competition?
12:45 – What are the Triggers That You Should Pay Attention to to Take Action on Your Side
13:46 – How to Use Mystery Shopping and What it Looks Like in 2025
17:35 – What to Look For In a Competitor’s Product Pages Across eCommerce Channels
19:21 – Sign Up for Your Competitor’s Email Lists and Interact with the Information
21:01 – Opt-in To Competitor SMS Alerts When They’re Available to Use
22:02 – Visit Their Google Page and Pay Attention to Both Their Customer Reviews and Yours
28:06 – Make Sure You Sign Up for Google Alerts for Yours and Their Business
30:40 – Are You Using All the Available Tools in Your Box to Maximize Visibility?
34:58 – Deep Dive into SEO Monitoring Tools to Help You Stay Informed About Your Competition
43:14 – Retailer Use Case: Selling Fitness Apparel and Analyzing Local Competition
44:39 – Monitoring Digital Advertisements and What Content Retailers are Pushing
47:46 – Retailer Use Case: Using the Google Ads Transparency Center
49:22 – Monitoring & Tracking The Competition on Their Social Media Platforms
52:50 – Retailer Use Case: Using Social Media Monitoring to Form the Black Friday and Cyber Monday Sales Strategy
53:56 – Who in Your Organization Do You Assign to Take On These Unique Tasks?
57:37 – When is The Best Time to Deploy the Social Media Monitoring Strategy and What Frequency to Continue With?
1:00:19 – Next Session: Smarter Planning: Using Competitive Intelligence to Drive Your OTB Strategy
1:01:08 – Where to Watch More of Our Open-to-Buy Strategy Webinars
1:02:47 – Question and Answer Session with The Presenters

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